To rank high with new website or blog isn’t easy. That’s what you’ve heard. Some might even say that it is impossible – or you need to pay a fortune to a SEO expert to optimize your site – and then pray. Forget all that. I have now proved for a second time – the first was back in 2013 – that one can easily rank high with new website or blog. You can too.
This post will guide you through the simple – and completely free – steps you need to take to rank high right from the launch of your new site.
Do I Really Know How to Make New Website Rank High?
Back in the day, in 2013, I published the website DCommunicationGroup.biz. It was a very simple and quite unprofessional site (I was really an online-rookie back than). Design-wise it was a disaster and the content was what I today would call trash. So, to put it straight: it was not a quality website. In the same time, I implemented some stone-age SEO, some of it was already then blacklisted by Google. Some of it included keyword-stuffing, some included adding invisible text (same color as the background).
The result was amazing: the website shoot up to the first page on Google already in the first 14 days of its existence and even more amazingly STAYED THERE. It was ranking for exactly the keywords it was optimized for.
Now, in 2018, I worked on the web shop Autismeshoppen.dk. The web shop is a completely different story: the design is in place, the content is high quality, and the SEO is much more sophisticated (and got me again first-page ranks within the first two weeks). However, today I still find that there are some pre-historic SEO techniques that are surprisingly effective and seemingly more important than the “modern” SEO strategies.
1 – Website Structure
To rank high with a new website or blog, you must start thinking strategically from the very beginning. Build always your URLs to include the keyword combination you want to optimize the current page for. If you use categories in your URLs, make sure that they complement the keywords. It is also very important that you include your keyword in the name of the page.
An additional tip here is that, if you want to work with local SEO, you must create a page that is named after your product or service and the city you are situated in. For example, Plumber in Prague. I have indeed seen examples of websites ranking high in local searches that used a forbidden (according to Google) technique: creating multiple pages with titles as Plumber in Prague, Plumber in Paris, Plumber in London, etc. All of these pages are NOT to find on the website but used as a net to catch traffic from local searches. And it works!
2 – Exact Matches
Yet an additional remark to website structure and page titles is that you must do your research and figure out, which version of your keyword is mostly used by searchers – and use it in your page titles and URLs. You can use Google Trends to explore search volume of the different variations. You can also try to check out the suggested search terms that appear at the bottom of the search results on Google, when entering your keyword.
These keywords are generated from the most popular searches on Google, so it might be a good idea to consider using them (maybe check what your competition uses with Google Keyword Planner and avoid the most used phrases).
After you have mapped all the keywords you want to use, you can start choosing, where on your site you’ll use them. One of the most important things to remember is, however, to use EXACT matches. I know you have heard that your keywords should be variated and you should use a bunch of similar keywords – and you can still do that. What counts, is though how good (precise) the keyword matches the search term. If you don’t really believe that exact matches matter, just take a look at the screenshot below.
These are the query stats for WPBN. Notice the marked queries. They are all returning one and the same page, called How to Serve Resources From a Consistent URL. Take notice of the first line. Do you see the match? Now look at the number of impressions (times the link to the page was seen by someone). Now, move one line down. The number of impressions fell with 83 %! The reason? The query includes the word WordPress, which isn’t included in the post’s title.
If you take a look at line 6 and 7, you’ll actually see why it is important to write comprehensive texts that include variations and other keywords, supporting your topic: the post ranks also for queries that don’t include any of the keywords in the post title – and yet are relevant.
Still, the most traffic – and the highest ranks – are a result of using exact matches. This is why it is important to try to match the keyword combinations your target group uses when looking for your service/product/content. This is indeed one of the few sure ways to rank high with new website or blog, as you cannot compete with established competitors on other fronts.
3 – Keyword Saturation
In addition to using exact matches of your keywords, you have to focus on making Google understand that the topic of a page really is about whatever the title says it’s about. This is done by following the old-timers’ rule that the exact keyword should make for around 0.9-3% of the total text on the page. No less, no more. The exact matches should be placed naturally in the text but must appear in the page title, the ALT text of media attachments, the meta title and description.
Besides focusing on having these exact matches, you must actually write an easy-to-read and meaningful, in-depth text. Such texts contain naturally a high concentration of topic-related keywords. You can choose to leave them there as they are or be smart and optimize them by choosing other popular keyword combinations for the same topic. For example, if we take the post mentioned above, where the main keyword was also the one generating most traffic, it might be very smart to optimize it also for the phrase “the following resources have identical contents, but are served from different URLs”. This is the sentence people see, when testing their sites. Many of them just copy-paste the phrase, especially if they don’t understand it – and this is why it would almost be unforgivable to not optimize for it.
4 – Help Google Discover Your Site
Once you’ve optimized for the preferred keywords and your site is ready to be published, you cannot just press on Publish and hope that everyone will see your site that very minute. In fact, it takes around a week and sometimes even more (if you don’t follow the advice in this section) for Google to discover and map your site.
You can shorten this time by doing the following:
- Register your site with Google Analytics – Google Analytics isn’t just an amazing analyzing tool. It is also a way to connect with Google and make them aware of the existence of your site. In addition, the code you easily place on your site can also be used to confirm ownership of your site in Google Search Console.
- Register your site with Google Search Console – this is a webmaster tool that allows you to manage the appearance of your site on Google (only somewhat). You can – and should – upload a sitemap of your site to give Google the links they need to crawl your site. Skipping this step can result in very long wait until your site appears in search, simply because Google might have troubles finding your site (they tend to follow links and if your new site doesn’t have backlinks pointing to it, it can be difficult to reach).
- Register your business with Google MyBusiness (if your site is representing your business) – this is a great way to get more visibility in search and strengthen your local SEO score. As a part of the registration, you enter your site’s URL (here’s your first and valuable backlink).
- Create a Google+ page for your site and start sharing content – when sharing content on Google+, Google seems to index it rather quickly, making it instantly visible in search results. This is why it is a must to maintain a Google+ page, even if you never intend to seriously work on it.