Long tail keyword optimization is a strategy allowing you to benefit greatly from more focused and precise targeting. Finding the best long tail keywords can though be challenging if you don’t know where to look. Here you’ll get acquainted with the 5 irreplaceable tools helping you with the task – for free, without compromising the outcomes.
Tool 1: Google AdWords
When choosing a keyword combination, phrasing’s quite important on two levels: competitiveness and popularity. This means that you have to research what others use (competitors) and what people search for (consumers). One of the ways to do that is by using Google AdWords Keyword planner. It allows you to find different combinations of the words you’d like to optimize for and shows you the two important metrics: how often the phrase is being used in search and how much competition you might expect when using it.
While Google AdWords is primarily an advertising platform, the keyword planner allows you to find the best long tail keywords for free. The amazing thing about it is that you get access to fresh and highly reliable data from Google.
You access it by clicking on Tools->Keyword Planner in the top menu on the page when logged in.
Tool 2: Keyword density checker
It’s always a good idea to keep an eye on competitors – both because they might’ve found a golden eg and because you should always try to do better than them. An easy way to check your competitors’ long tail keywords for free is to use a tool as this one. It allows you to take a look at all phrases and word combinations certain web pages are optimized for.
The data is raw, meaning that you’ll see all keywords’ density, not only the ones’, the page was actually optimized for, so you’ll have to come to conclusions about their use yourself.
Tool 3: Google Search Console
If you’ve registered your blog or website in Google Search Console (the old Webmaster tools), you have access to an ocean of useful information. Try to click on Search Traffic->Search Analytics in the menu on the left side of the screen. What you get is an advanced, filter-based view of your website’s performance in search. In connection to identifying keyword combinations, you should select the filter Queries.
There you’ll see the actual search queries for which your page links appeared in results as well as the number of clicks you got in relation to them. Even though you rarely get to see all the clicks you got to help you evaluate performance, this is still a great way to find the best long tail keywords – for free.
A tip: if you still haven’t registered your blog or website in Google Search Console, do it today. It’s free and it’s designed to provide you with tons of valuable insights about your site’s performance, security, etc. It’s also Google’s way to notify you about eventual urgent issues.
Tool 4: Google Analytics
Another place, where you should be looking is Google Analytics. To use this amazing tool you must have an account there but you most likely already do (if not, you’re missing out on quite a lot of benefits coming from precise and detailed analytics data) – and the good news is that the service is still completely free (as of this autumn there’s a paid version as well).
As long as you’ve installed the tracking code on your blog or website (you get it as a part of the registration process), you’ll be able to see a very good overview of the search queries which called your pages in search. You can find this data when you log into Analytics, choose the Reporting screen, and click on Acquisition->Search Engine Optimization->Queries in the menu on the left side of the screen.
Study the phrases used in search to find relevant long tail keywords. You can go even further in your research and check the performance of your keyword picks in Google AdWords for optimal results.
Be aware that as long as you see too many totally irrelevant keywords in Analytics, this means that your pages need to be redone as Google doesn’t see them relevant to the keywords you’d like them to be associated with!
Tool 5: Soovle.com
Soovle.com is a simple tool that allows you to write a keyword or a keyword combination and instantly get an overview of the most popular related search phrases from Google, Amazon, Yahoo, Bing, Wikipedia, Answers, and YouTube. Use this tool to gain a better understanding of consumer behavior on different platforms. This is a perfect way to find the best long tail keywords for free – and adjust them to fit your preferred channel.
Tool 6: Keywordtool.io
Check out Keywordtool.io to get keyword suggestions from Google, Bing, YouTube, and App Store. The good thing about this free tool is that you have the opportunity to either search the global or the local sites, making it easy to optimize your keyword strategy for global use or for a specific country.
Tool 7: Google Trends
You can use Google Trends in different ways. You can research the performance of a specific phrase over time and in relation to geographical locations. You can also take a look at the Related searches tab to find the best performing long tail keywords.
Additionally, you can use Google Trends as a source of inspiration in connection to content curation in general. You can get an alert mail for different keyword combinations you’re interested in to help you follow trends, news, and competitors’ performance.
So there you have it – 7 amazing tools helping you find the best long tail keywords for free. Now, when you’ve got the possibility to research which keywords outperform the rest, you’re ready for the next step in the process: optimizing your content for the chosen long-tail keywords.
Soon there’ll be even more on long tail keyword strategy and optimization available on WP Blogging Nerd, so keep an eye on us, if you’re interested in the topic. Simply follow us on social media by clicking on your preferred one in the top bar of the page.