Images are present on the vast majority of web pages and the reason is that they are crucial to user experience and SEO. Their use isn’t problem-free though. They are estimated to account for up to 60-65% of the total size of an average web page. Translated into simple terms, this means that pages could be…
Render-blocking JavaScript and CSS above the fold are one of the major optimization issues, detected by tools as Google PageSpeed Insights and GTMetrix. Such resources affect page speed negatively, as they add additional requests, downloads, and execution time to the critical rendering path. Therefore, they require optimization that can minimize their negative impact on page loading.…
You have a desktop site and a m.mysite.com mobile version, just as best practice prescribed ten years ago, right? It has probably worked just fine for you. Now, however, when the internet is turning upside down due to the pending mobile index first update, this setup isn’t recommended any more. Despite of web designers desperately fighting…
I often see people search for “AdSense ready WordPress theme” and you probably also entered this phrase before you ended up on this page. Here you’ll learn, what it actually means, what best practice for inserting ads on your pages is, and how to do it step-by-step, theme-independent. Last but not least, you’ll get a list of free and premium…
Page builders for WordPress are plugins, completely transforming the way you create pages. If you are currently working with a theme, allowing for some or almost no flexibility, you know that there’re always limits to what you can customize, how, and where you can place structure or content elements. What if all these limitations disappeared? What…
You have tried purchasing a premium WordPress theme, right? Googling a keyword or checking out the rather small collections of individual designer teams? It can be really frustrating, as you can never be sure that you have checked out all (or enough) of the available options in order to make an informed decision. In addition,…
When your site – and business – starts growing, it often becomes relevant to create one or more subdivisions of your site, such as a microsite, blog, forum, product launch pages, campaign pages, etc. As you probably already know, there’re two most common options for creating a subdivision of a site: hosting it on a subdomain…
Blogging can be a hobby, something you do for fun and when you have time. It can also be a way of earning a living. Even though both activities are called blogging, there is enormous difference between them in terms of approach and content. This post will help you understand that difference and adjust your approach…
Integrating Google Analytics with WordPress is an easy and quick task that you must carry out today. Even though your site can be awesome as it is, using data to enhance your content strategy is the only sure way to stay relevant to your target group. Keep reading to learn how to create a Google…
Using data to create great content isn’t something new. Marketers have for decades now made all they could to gather data to enable their work. Before in time, this used to cost a lot of money and take a lot of time. With one word, it wasn’t something for a blogger or an owner of a…