When running out of blog post ideas it can get really hard. You know that you should be posting regularly in order to rank better but you also know that writing low-quality blog posts is not an option if you are serious about blogging. Luckily, there’s always inspiration to be get if you know where to look.
Here comes the list of the best places where you can find inspiration for your next blog post.
Your current blog posts
Your published blog posts can be a golden mine for ideas. Just read through them and find all those keywords or subtopics that might need further explanation. For example, if you had a blog post about corporate communication strategy, you surely mentioned the word “stakeholders”. It’s more than a good idea to write another post focusing on what a stakeholder is or how your company aims to treat stakeholders.
Comments to your posts
It’s a great idea to pay attention to what your target group reacts to and how, what they ask and what they like. Anser their questions or go deeper in the topics they’re interested in.
When you publish a blog post based on a comment, you should remember to mention that, so that everybody knows that you listen to your readers and serve their interest. For example, if you wrote about a vacation spot that you’ve visited and a person asked about the culture of the locals, it’s only logical that you write a separate blog post looking into the culture in question – and maybe supplementing with the way you experienced the locals.
News from within your field
You should always keep up to date with the newest trends and inform your readers. Writing blog posts about what is happening at the moment and what is trending is a must if you want to keep your readers’ attention.
In order to follow all that’s happening you should implement a news gathering strategy, such as subscription to relevant news providers, subscription to Google News and Google Trends with applied keyword filters, following trendsetters on social media, etc.
Aim to deliver news as the first or as one of the first out there.
Competitors’ blog posts
Follow your competitors on social media and see which of their blog posts are most successful, which are hot at the moment, which fail, and which can be written better. It’s a great content curation strategy to find a blog post that’s interesting but maybe missing something and to add value by making it better and more comprehensive.
Comments to competitors’ blog posts
How people reacted to the post? What did they ask? Is this a topic they want to know more about? Keeping an eye on comments to competitors’ blog posts is as important as keeping an eye on comments on your own posts. You can learn a lot not only in connection to different topics of interest but also preferred content forms and best times to publish.
Polls and surveys
Instead of trying to figure it out yourself, ask people directly what they are most interested in, what they want to know or what they’d like to read about next. Besides being a good content strategy to write a blog post requested by your readers, asking people about their opinion is also a great engagement strategy.
You can ask them via a poll on your pages, via a popup, via social media update or via mail. Just remember to keep a survey short and to the point.
Forums and discussion groups
Check out for example Google+ Communities or LinkedIn groups and see what people are talking about. You can also start a topic yourself and see how that turns out. Discussion in such an environment can inspire you in many ways: you find out what people know and what they don’t, how they perceive certain things, or what’s the newest new out there.
Keep in mind that you can also use groups in your content promotion strategy. The way it works is that you gather inspiration for your blog posts by identifying a piece of information that people are missing – and then delivering it as quickly as possible to benefit from the momentum in the discussion.
Whenever possible, write about your own experience. Telling your story with the twist of a professional gain is a great way to engage readers and make them trust you.
If you don’t have the needed experience, you can always lean on specialists, trendsetters, colleagues or customers. Interview them and make a great blog post out of their story.
When interviewing others, both public figures and regular folks, you don’t only benefit from telling their true story but also from them sharing your post within their circles.
How Do You Turn a Great Idea Into a Great Blog Post?
After you have found inspiration, you should concentrate on writing a blog post that people want to read. To achieve great results every time, it’s important that you work systematically and focused. Following these following steps can help you maximize the outcome of your writing efforts:
- Write each blog post as if it’s your first and last ever. When bloggers get tired of writing it makes their posts dry and mundane. Try to avoid using the same words and expressions and try to develop together with your content, meaning that you in time are able to see things in a different light or understand them on a different level. Your blog posts should reflect your experience.
- Research. Be sure you have all the facts. Don’t write superficial posts.
- Gather inspiration from others’ content but never copy-paste. Add additional value in form of deeper-going or updated content. Offer a untraditional point of view.
- Write blog posts with your readers in mind. Use appropriate language.
- Don’t overuse words. Going after a certain word count instead of simply focusing on saying what you have to say is a very bad strategy when it comes to user experience.
- Consider other content types, such as video, sound or images. Interactive content is even a better bet if you can pull it off.
- Structure your blog post with readers in mind. Make them easy to skim and understand by writing short paragraphs and using lists.
- Find a title that makes people read your post.
- Test. Send your blog posts to your friends, colleagues, etc. and get their opinion. Don’t be afraid of criticism.
- Promote your content. Writing a good blog post is only the first step. What you must really focus on afterwards is making sure that people see it and react to it.